How many times have you fallen in love with a lipstick color, eyeshadow, blush or foundation only to find it’s been discontinued the minute you run out of it? Happens all the time and tracking down a similar color from another brand takes time and effort and often ends in frustration. Or, what if you see a great shade of lipstick in a magazine, website or TV show and you want to try it out for yourself without purchasing it first to see if it’ll work on you? And let’s just say you want to do this WITHOUT going to the cosmetics counter or drugstore. Yeah, sure.
Well now you can, thanks to the wonders of technology and a little (free!) app called ShadeScout™ from FaceCake, that’s reinventing the way women shop for cosmetics by combining color search technology, their signature Virtual Try-On capabilities and built-in purchase features. What does this mean?
When you download ShadeScout to your mobile phone (iOS or Android), you’ll be able to point its camera to an object, capture the shade, search more than 40 luxury and drugstore beauty brands to find it, try the shade on virtually to see if it works, (because the app enables you to immediately test out cosmetics as if you were looking in a mirror) and then purchase it that second directly through the app. Ya gotta admit, that’s genius. No more guessing if Peony Pink is the right shade for you. No more mistakes lying around in your cosmetics drawer. (My cosmetics drawer is littered with these, from every brand and every price point and I just can’t bear to throw them away.)
And that’s not all ShadeScout does …
Has it ever happened that you’ve fallen in love with the color of a flower, a sweater or anything else you can think of and wish that shade came in a lipstick or eyeshadow? And, if it did, how would you find it anyway? Or say you see a photo of a celebrity wearing a shade of lipstick that you think would look fabulous on you. How do you find it? ShadeScout’s got you covered. Open the app, use the camera to take a photo of the item or celebrity’s lips, access the search feature and voila, various brands that carry that particular shade of lipstick or eyeshadow pop up on your phone’s screen for you to purchase right then and there.
Oh, and of course, the app is complete with social media sharing to get input from family and friends.
“With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses. You don’t need to have product information to find that perfect match; ShadeScout finds it for you,” said Linda Smith, Founder and CEO of FaceCake. “A search engine for today’s shoppers, ShadeScout makes it easy to find the products you want, virtually try them on, share them with friends, buy items, and is with you wherever you go.”
ShadeScout is a tool that every beautyista should have at her fingertips. Once you download it, you’ll never bemoan a discontinued lipstick again. Now, if only they can create a similar app for bras …
You May Also Like
Some of My Favorite Beauty Products
Anti-Aging Advice from Paula Simpson, Nutrition and Healthy Aging Expert
Yeah, But Are They Real? The Dos and Don’ts of False Eyelashes
The answer to a makeup lover’s prayer. Thanks Melody. Will save lots and lots of web research — and frustration.
It’s a great app. I’ve already put it to use and know that it will come in handy many times. I wish I’d thought of it! Lol! xo