Living Proof Full Thickening Cream, an innovative new product that claims to thicken hair without that stiff feeling, is a revelation. Invented by a team of scientists, its active ingredient is Poly Beta Amino Ester-1, a flexible polymer that bonds to each hair strand resulting in fuller feeling hair without the stiffness that accompanies many thickening formulations.  Living Proof Full Thickening Cream will be available at Sephora, QVC and LivingProof.com in early February.  It will retail for $24. for a 3.5 ounce bottle and $14. for  1.8 ounces.

2 Comments on Say Hello to Thicker Hair

  1. This is just what I’ve been seeking for almost a year now. Science melds with beauty … sounds good to me.

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